Digital Marketing Manager

Kasper Toyota
Job Description
Kasper Auto Group is searching for a highly-creative Digital Marketing Manager to add to our team. In this position, you will be responsible for all aspects of our digital marketing operations.  Your central goal is to continually increase traffic to our digital platforms to convert to leads for our various departments.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with our vendor partners to continually improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience, continually, while working with our vendor partners.
Requirements:
  • Bachelor’s degree in Marketing or relevant field preferred, but not required.
  • A minimum of 2 years experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
Contact Information