WICKENS HERZER PANZA INTRODUCES NEW NAME, LOGO 4/30/2018
April 30, 2018
FOR IMMEDIATE RELEASE Contact: Jess Brandenburg | Wickens Herzer Panza
Phone: 440-695-8071
Email: JBrandenburg@WickensLaw.com
WICKENS HERZER PANZA INTRODUCES NEW NAME, LOGO
[AVON, OH, May 1, 2018] – Wickens Herzer Panza, a business law firm serving Northeast Ohio, has unveiled a new brand identity, including a modernized and simplified logo and brand name. In business for over 85 years, the Firm continues to anticipate the changing needs of its clientele and the ever-changing landscape of business law. This new brand is a reflection of the Firm's updated mission and vision as well as its commitment and promise to the Firm's clients.
"This new look doesn't change who we are. Rather, it solidifies who we've always been: cutting edge, down-to-earth and committed. We are your trusted advisors," said Matt Nakon, firm President and CEO.
Why the change?
The Firm is in a position to invest in themselves. With continued growth year-over-year and forecasting looking even more promising, the Firm knew now was the time to invest in its internal culture and its brand. The legal industry continues to revamp itself through product offerings and services and so too is Wickens Herzer Panza. With the rebrand, the Firm has also spent time identifying its areas of expertise (core Practice Areas) as well as its differentiators within the marketplace. Wickens Herzer Panza client Jim Shearer of Shearer's Potato Chips said it best: "Wickens Herzer Panza is a big firm with a down-to-earth feel, is very approachable and has an incredible reputation. Firms can become a bit complacent but that's not true with WHP. They're professional, responsive, friendly, educated and informative."
New name
Doing business as Wickens, Herzer, Panza, Cook & Batista Co. for over 17 years, the Firm needed to simplify. Marketing and Business Development Manager, Jess Brandenburg, said "It was time to think about what and who we are known as in the community and what we stand for in the minds of our clients." Through research and informal focus studies, the firm decided to shorten its name to Wickens Herzer Panza and embark on a complete rebrand.
"It's not nearly as much of a mouthful now and it is much easier for someone to recall or recite," said Ben Cooke, Esq., adding "I'm proud of who we have always been and I'm proud of the direction we're heading. It's a very exciting time for all of us."
New logo and color palette
The new logo is a portrayal of simple sophistication. Utilizing the light and dark blues, it conveys trust and integrity and a sense of calmness and security. The single 'W' adds a graphical element that has never been present in the Firms branding to-date. The light blue triangle is symbolic of the three founders: William G. Wickens, David Herzer and Richard Panza. Additionally, the triangle is the strongest shape found in the world. With the combination of experience, practice area and expertise, the Firm finds that it is strongest when everyone works together for the benefit of our clients. "It's important that we all recognize each other's strengths and be able to lean on a fellow attorney or two if that means giving our clients the best service and possible outcome," shared Dan Urban, Esq., EVP and COO.
Mission and Vision
The Firm has always held a similar mission and vision but along with this rebrand, they've fully articulated both.
The Firm's mission: We are committed to providing efficient, effective, and accurate legal counsel to family-and privately owned businesses; to delivering outstanding service and solutions; to supporting, protecting and providing security to our client's businesses and to partnering with them as an extension of their own teams.
The Firm's vision: To be the trusted advisor for middle-market businesses in Northeast Ohio. We are and will always be responsive, accountable, proactive and client-centered. We build relationships through honesty, commitment and trust and we will handle each matter with the highest level of professionalism, experience and attention to detail.
Change is coming
Over the next few months, the Firm will update building signage, the website, marketing materials, an internal brand and a more solid promise to clients.
About Wickens Herzer Panza
Wickens Herzer Panza has been committed to providing sound legal guidance to businesses of Lorain County and surrounding areas since 1932. With an emphasis on business law, probate and elder law and litigation, WHP’s attorneys are committed to a client-centered approach combined with extensive experience and results. For more information, visit WickensLaw.com.
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If you would like more information about the Firms rebrand, please contact Jess Brandenburg at 440-695-8071, or email JBrandenburg@WickensLaw.com.
Phone: 440-695-8071
Email: JBrandenburg@WickensLaw.com
WICKENS HERZER PANZA INTRODUCES NEW NAME, LOGO
[AVON, OH, May 1, 2018] – Wickens Herzer Panza, a business law firm serving Northeast Ohio, has unveiled a new brand identity, including a modernized and simplified logo and brand name. In business for over 85 years, the Firm continues to anticipate the changing needs of its clientele and the ever-changing landscape of business law. This new brand is a reflection of the Firm's updated mission and vision as well as its commitment and promise to the Firm's clients.
"This new look doesn't change who we are. Rather, it solidifies who we've always been: cutting edge, down-to-earth and committed. We are your trusted advisors," said Matt Nakon, firm President and CEO.
Why the change?
The Firm is in a position to invest in themselves. With continued growth year-over-year and forecasting looking even more promising, the Firm knew now was the time to invest in its internal culture and its brand. The legal industry continues to revamp itself through product offerings and services and so too is Wickens Herzer Panza. With the rebrand, the Firm has also spent time identifying its areas of expertise (core Practice Areas) as well as its differentiators within the marketplace. Wickens Herzer Panza client Jim Shearer of Shearer's Potato Chips said it best: "Wickens Herzer Panza is a big firm with a down-to-earth feel, is very approachable and has an incredible reputation. Firms can become a bit complacent but that's not true with WHP. They're professional, responsive, friendly, educated and informative."
New name
Doing business as Wickens, Herzer, Panza, Cook & Batista Co. for over 17 years, the Firm needed to simplify. Marketing and Business Development Manager, Jess Brandenburg, said "It was time to think about what and who we are known as in the community and what we stand for in the minds of our clients." Through research and informal focus studies, the firm decided to shorten its name to Wickens Herzer Panza and embark on a complete rebrand.
"It's not nearly as much of a mouthful now and it is much easier for someone to recall or recite," said Ben Cooke, Esq., adding "I'm proud of who we have always been and I'm proud of the direction we're heading. It's a very exciting time for all of us."
New logo and color palette
The new logo is a portrayal of simple sophistication. Utilizing the light and dark blues, it conveys trust and integrity and a sense of calmness and security. The single 'W' adds a graphical element that has never been present in the Firms branding to-date. The light blue triangle is symbolic of the three founders: William G. Wickens, David Herzer and Richard Panza. Additionally, the triangle is the strongest shape found in the world. With the combination of experience, practice area and expertise, the Firm finds that it is strongest when everyone works together for the benefit of our clients. "It's important that we all recognize each other's strengths and be able to lean on a fellow attorney or two if that means giving our clients the best service and possible outcome," shared Dan Urban, Esq., EVP and COO.
Mission and Vision
The Firm has always held a similar mission and vision but along with this rebrand, they've fully articulated both.
The Firm's mission: We are committed to providing efficient, effective, and accurate legal counsel to family-and privately owned businesses; to delivering outstanding service and solutions; to supporting, protecting and providing security to our client's businesses and to partnering with them as an extension of their own teams.
The Firm's vision: To be the trusted advisor for middle-market businesses in Northeast Ohio. We are and will always be responsive, accountable, proactive and client-centered. We build relationships through honesty, commitment and trust and we will handle each matter with the highest level of professionalism, experience and attention to detail.
Change is coming
Over the next few months, the Firm will update building signage, the website, marketing materials, an internal brand and a more solid promise to clients.
About Wickens Herzer Panza
Wickens Herzer Panza has been committed to providing sound legal guidance to businesses of Lorain County and surrounding areas since 1932. With an emphasis on business law, probate and elder law and litigation, WHP’s attorneys are committed to a client-centered approach combined with extensive experience and results. For more information, visit WickensLaw.com.
###
If you would like more information about the Firms rebrand, please contact Jess Brandenburg at 440-695-8071, or email JBrandenburg@WickensLaw.com.
Contact:
Jess Brandenburg, Marketing & Business Development Manager
jbrandenburg@WickensLaw.com, (440) 695-8071
